Your assistant

People you always take calls from

Add the numbers you never want screened — family, your accountant, a key supplier. They get a warm, brief hello and reach you directly, even after hours.

1 min readLast verified 2026-07-28vippersonalfamilyring throughafter hours

Some numbers aren't customers. Your partner, your kids' school, your accountant, the supplier who calls at odd hours. Add them to People I always take calls from and your assistant treats them like people rather than enquiries.

What changes. They get a short, warm hello — no intake questions, no booking flow, nothing that sounds like a sales call. Depending on what you choose, the call either rings straight through to you (even after hours) or your assistant takes a quick personal message.

It's the NUMBER, not the name. This attaches to the phone number they call from. Someone calling from a different number who says they're your mother gets the standard polite treatment — helpful, but no special access, no reading out your schedule, and no confirmation of who's on your list. That's deliberate: a list you could talk your way onto would be worth nothing.

They're not leads. Personal callers don't appear in your leads, don't get lead emails, and don't count in your numbers. Your spouse calling isn't a sales opportunity.

If a number changes hands. If someone on the list says they've never called you before, your assistant stops treating them as known immediately and lets you know — numbers get reassigned, and it's not going to argue with the person on the phone.

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